This 8 minute follow up to the notion of having a “front end” and a “back end” to you business contains a simple idea that I’ve used to build a relationship with my customers. It’s like dating, you don’t ask someone to marry you on the first date! (Well at least most people don’t)
Your customer wants to know and trust you before they are ready to commit to a longer term relationship and you have to structure your business to reflect this.
Take a long term view of your business and consider, the two ends – The FRONT-END of Your business and the BACK-END of your business in this 6 minute secret.
Listen closely because I’m about to tell you the 37th secret. One of 52 that will guide you in your quest for online sales.
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